Case study
AviaTraffic – Website Redesign Project
Redesigning a regional airline’s web experience to increase trust, legibility, and accessibility.
Overview
This project is a complete website redesign for AviaTraffic Company, an airline based in Kyrgyzstan. The objective was to modernize the user experience, simplify the booking process, and present a more vibrant, user-friendly interface that reflects the company’s ambition to connect Central Asia with the world.
Problem and Opportunity
The existing website (www.aero.kg) lacked a clean hierarchy, visual appeal, and a clear booking flow.
My goal was to:
- Redesign the homepage with a modern layout and updated aesthetics
- Simplify the flight search process
- Highlight key destinations and promotional offers
- Introduce a visual identity aligned with aviation, travel, and Central Asian spirit
- Improve accessibility and responsiveness for all device types
Design Process
I began by analyzing the current site and identifying pain points in structure and usability. My redesign focuses on these key areas:
- Booking Flow: Simplified one-way/return toggle, intuitive form inputs, and clear call-to-action.
- Destination Highlights: A visually engaging grid layout to promote popular routes with pricing.
- Loyalty & Services: Dedicated section for the “ATC Club” and icons for additional services.
- Branding: A fresh visual identity combining aviation imagery, CTAs, and a clean sans-serif type system.
- Mobile Optimization: Designed with responsiveness and readability across devices in mind.
Project Outcomes
The result is a bold, clear, and user-centered homepage that improves brand trust and usability. The new design brings the airline’s mission, “We are bridging the Central Asia”, to life with better structure, improved UX, and a modern design language.
This redesign makes it easier for users to search flights, explore deals, and engage with services like the ATC Club, while enhancing the overall digital brand of AviaTraffic Company.
How it looks?
Here are the snapshots from figma prototype.
